Packaging Design for a Small Coffee Shop

Project Description

Client: Evergreen Coffee Co.
Services: Graphic Design
Year: 2025

Evergreen Coffee Co. partnered with me to expand and refine their brand through a new set of custom coffee bag designs. The goal was to create a cohesive packaging system for their three core roasts that felt bold, elegant, and modern while staying true to their existing identity. The final designs introduced a refreshed visual direction that elevated their shelf presence and reinforced their brand.

Client Needs

Evergreen Coffee Co, a local coffee shop in Evergreen Colorado, was looking to update their packaging to better align with their evolving brand and color palette. They needed front and back designs for a food pouch style coffee bag that clearly differentiated their three main roasts while remaining visually cohesive as a set. The designs needed to feel, simple and refined, prominently feature their logo, and present a clean, bold, and professional look that would stand out without feeling overdesigned.

The Work

I developed a packaging concept centered around Evergreen Coffee Co.’s logo, using it as the primary focal point to reinforce brand recognition. The system was built using clean shapes, strong typography, and a restrained, two color approach to keep the designs bold yet elegant. Each roast was given its own distinct color pulled directly from the provided palette, allowing the bags to feel unique while still functioning as a unified collection. I designed both the front and back layouts, incorporating clear hierarchy, subtle pattern accents, and concise copy to support a premium, approachable feel. The project went through several iterations in collaboration with the client until we landed on a direction that fully aligned with their vision.

The Outcome

Evergreen Coffee Co. now has a refreshed set of coffee bag designs that elevate their brand and visually support their product offerings. The updated packaging feels cohesive, eye catching, and aligned with their current branding, helping their products stand out on the shelf while maintaining a clean, timeless aesthetic. The new designs strengthen brand recognition and provide a polished foundation for future product expansions.