Merch & Logo Design for an E-Commerce Apparel Brand

Project Description

Client: Nuclear OG
Services: Graphic Design
Year: 2019

Nuclear OG, an independent streetwear brand, needed a refreshed logo and a full set of merch designs for their next collection. I helped develop a sharper brand direction and created production ready apparel graphics that matched their raw, underground energy while staying clean, modern, and ready for eCommerce launch.

Client Needs

Nuclear OG was gearing up for a new merch drop and needed help refining their logo and developing apparel designs that fit their gritty streetwear identity. They wanted artwork that felt bold and rebellious but still clean enough for production and consistent across their growing product line.

The Work

I redesigned their logo into a cleaner, more impactful mark, ensuring it worked well at any size and across different garment types. From there, I created a full series of shirt designs inspired by their darker, more intense visual style – mixing minimal typography, high-contrast layouts, sharp iconography, and stylized graphic elements. Each piece balanced with simplicity and attitude, using bold silhouettes, textured backgrounds, and repeatable patterns to give the collection a cohesive but varied feel. All apparel mockups were finalized for print and eCommerce use.

The Outcome

The updated logo and apparel system gave Nuclear OG a stronger visual identity for their launch. The designs translated cleanly across their storefront, social content, and final printed merch, helping them release a collection that felt polished, unified, and true to their underground brand personality.