Event Flyer & Assets Design for a Local Music Festival

Project Description

Client: Golden Arts & Music Festival
Services: Graphic Design
Year: 2024

The Golden Arts & Music Festival is a community-driven celebration of local art, music, and makers, designed to bring together creatives and visitors in an approachable, welcoming environment. The goal of this project was to create a cohesive visual identity that reflected the warmth, creativity, and energy of a small-town arts festival while remaining polished and versatile across both print and digital platforms.

Client Needs

The client required a cohesive set of visual assets to support the promotion of their event. This included a primary event flyer, supporting informational materials, and adaptable digital graphics for online promotion. The branding needed to feel warm, colorful, and expressive, while remaining clear and functional across multiple formats. A key part of this project was capturing the atmosphere of a community focused festival. Something that felt approachable, lively, and rooted in creativity while still maintaining strong visual consistency across all materials.

The Work

To achieve this, I developed a retro-inspired visual system built around warm, earthy tones paired with complementary accent colors. The palette was chosen to evoke a sense of nostalgia and energy, while still feeling contemporary. Bold typography and structured layouts helped maintain clarity and hierarchy across all assets. The final deliverables included a primary event poster, an informational flyer outlining event details, and supporting banner designs for both digital and on-site use. Each piece was designed to work independently while maintaining a cohesive visual language across the entire campaign.

The Outcome

The final result was a unified visual identity that captured the spirit of the event and provided a strong foundation for promotion. The finished assets allowed the organizers to confidently announce and promote the festival across multiple platforms, helping generate excitement and establish a recognizable presence ahead of the event. The system was designed to be flexible, scalable, and easily adaptable for future use, ensuring long-term value beyond the initial launch.